Not satisfied with creating a viral Lip Kit and a corresponding skin care line, Kylie Jenner is adding another line item to her résumé: Khy. Today, the makeup mogul, mom, and reality television stalwart posted a photo to her Instagram feed that showed her wearing a huge, oversized leather trench and bright red, super-pointy Ferragamo heels. She captioned the image with "meet Khy" and absolutely no other context.

The jacket in question featured two zippers that acted like slits, letting Kylie pose with her legs exposed as she sat on the floor. She linked out to the Khy Instagram account, which showed (presumably) the same coat from the back. For that post, she paired the coat with black stilettos and posed with her hands in her pockets. She tied her hair up in a low bun to show off the jacket's stand-up collar, ankle-grazing hem, and exaggerated, oversized sleeves. 

"Coming soon," the caption read. Jenner hasn't shared any other details on the launch, but the brand's website is collecting emails so that fans can learn more as soon as the Kylie Cosmetics founder has more to share.

Khy comes after Jenner's other forays into fashion, including Kylie Swim and The Kylie Shop. In 2020, Jenner was named Forbes's youngest self-made billionaire and just a year later, she expanded her empire to include Kylie Baby, a full range of products for kids.

Of course, Jenner is most well-known for her cosmetics empire, which started out as a lip-focused brand and later expanded to include complexion products, each and every one seeming to come with a viral launch campaign. Her latest release, which came in August, was the Kylie Cosmetics Gloss Drip, a cushiony lip gloss in a squeeze tube.

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